Shipping marks on export cartons
Shipping marks identify each carton in transit. Print a consignee or order mark, the destination port, the carton number out of the total (for example 12/120), gross and net weight, dimensions and the country of origin, plus handling symbols such as This way up, Fragile and Keep dry where needed.
Why shipping marks matter
Cartons travel through trucks, warehouses, container freight stations and customs inspections, often mixed with other shippers' goods. Shipping marks let everyone match a carton to its shipment and documents without opening it. Clear, consistent marks prevent lost cartons, wrong deliveries and inspection delays.
What to print
| Mark | Example | Why |
|---|---|---|
| Consignee or buyer mark | ACME / PO 4501 | Identifies the order; often a short code agreed with the buyer |
| Destination | HAMBURG | Port or place of delivery |
| Carton number | C/NO. 12/120 | Lets the receiver check every carton arrived |
| Item or model | ITEM K-200 BLACK | Matches the packing list line |
| Quantity | QTY 24 PCS | Units inside |
| Gross / net weight | G.W. 12.5 KG N.W. 11.2 KG | Handling and document checks |
| Dimensions | MEAS. 40 × 30 × 20 CM | Space planning and freight checks |
| Origin | MADE IN CHINA | Required by many importing countries |
Main marks usually go on two opposite ends of the carton; weights, dimensions and origin on the sides. Use large, high-contrast letters, waterproof ink and no old marks left on reused cartons.
Handling symbols
The standard pictograms are defined in ISO 780. The most common are:
- This way up (two arrows): keep the carton upright.
- Fragile (a glass): handle with care.
- Keep dry (an umbrella): protect from rain and moisture.
- Do not stack or a stacking limit: nothing on top, or a maximum number or weight.
- Centre of gravity: for heavy or unbalanced packages.
Use only symbols that apply. A carton covered in warnings is ignored like one with none. Dangerous goods have their own labels and rules, which are outside the scope of this guide.
Marks and documents
The shipping marks should appear on the commercial invoice or packing list and, for sea freight, in the marks and numbers field of the bill of lading. If they differ, customs or the buyer may hold the goods. Generate the documents and the carton labels from the same data.
Prepare the matching packing listCarton numbers, weights and dimensions in one place.Tools used in this guide
Related guides
Common questions
What is a shipping mark?
A set of markings on each export carton that identifies the consignee, destination, order and carton number so it can be matched to its documents.
Where should shipping marks go on a carton?
Main marks on two opposite ends, weights, dimensions and origin on the sides, all clearly visible after palletising.
Is country of origin marking required?
Many importing countries require it on the goods or packaging; check the destination's rules.
What does C/NO. mean?
Carton number, written as this carton's number out of the total, for example 12/120.